OPENCHOICE StorageTM offers customers the freedom to choose, repurpose and innovate storage media, on-demand, free from the restrictions of storage refresh cycles

Pavilion Data Systems, an industry leader in NVMe-oF storage technologies, today announced OPENCHOICE Storage, an all-inclusive, cloud-like subscription storage model. OPENCHOICE Storage disrupts conventional storage selling practices by freeing customers from capacity-based pricing and the three-year refresh cycles that prevent them from taking advantage of the latest technological advantages for CPU, memory and SSD components. Customers purchase the Pavilion Data array with the number of controllers needed to attain the desired level of performance and license the number of media slots required to support their capacity needs. Pavilion never charges based upon the capacity of the drives used in these media slots.

Removing Locked-In Refresh Cycles

CPU, memory and SSD manufacturers are constantly innovating, but the three-year refresh cycles of traditional storage OEMs prevents customers from taking advantage of these innovations. OPENCHOICE Storage enables IT to buy, scale and repurpose media on their own timelines.

No More Trapped Capacity

OPENCHOICE Storage empowers IT organizations to free capacity that was traditionally trapped inside conventional storage and server devices and repurpose it when and where they want by simply dropping it into a Pavilion Data media slot. The company has qualified drives from the major drive manufacturers and qualifies new drives on a regular basis.

Flat, Predictable Pricing

OpenChoice Storage offers an all-inclusive, cloud-like subscription model that bundles maintenance, support and software into a flat, predictable price that will not change for the life of the array.

“In today’s dynamic business environment, IT organizations are looking for more flexibility in meeting their evolving enterprise storage needs,” said Eric Burgener, research vice president of Storage at IDC. “Programs like Pavilion Data’s new OpenChoice Storage provide more degrees of freedom in choosing the storage media, which best meets their requirements, giving customers the ability to quickly move to new media technologies as they become available while still leveraging the unique benefits of Pavilion Data’s storage architecture.”

“OpenChoice empowers IT like no other storage array by eliminating capacity-based pricing,” said Gurpreet Singh, CEO of Pavilion Data. “With a 50 percent lower cost of acquisition than all-flash arrays and three times better utilization than DAS, OpenChoice makes storage infinitely simpler to procure and manage.”

In May 2018, Pavilion Data launched the first NVMe-oF storage array for modern rack-scale applications. Delivering up to 120 GB/s read bandwidth and 20 million 4K IOPS with 100µs latency in a 4U Chassis, the Pavilion array has the industry’s highest storage performance density.

About Pavilion Data Systems

Pavilion Data Systems empowers organizations to make better decisions, faster. Pavilion’s ultra-fast, rack-scale NVMe-over-Fabric Storage Array ingests, processes, stores and serves an order of magnitude more data for massively-parallel, modern applications. Pavilion’s solutions enable Internet and SaaS companies, cloud service providers and enterprises to deliver business-critical applications at the speed of direct-attached storage, yet with the economics, reliability, manageability and data services of shared storage. To find out more, visit or follow the company on Twitter at


Pavilion Data Systems
Brandon Graff, 408-417-0824

Silicon Valley PR
Georgiana Comsa, 650-800-7084